Be Cool. Be Kind.

  • location_onShopping Center
  • scheduleSaturday, July 24, 2021 to Wednesday, September 1, 2021

Be Cool. Be Kind.

It’s COOL to be KIND! A new school year is just around the corner, so we’re promoting kindness as our community goes back to school. Join us in our Kindness Initiative while you are shopping for summer and back-to-school sales, and don’t forget to snap a photo in front of our Be Cool. Be Kind. backdrop near TJ Maxx!

WIN $100 to Target!

Tell us how you plan to spread kindness this back-to-school season to be entered to win a $100 Gift Card to Target! One winner will be selected on September 2nd. Additionally, for every entry, Jantzen Beach Center / Kimco Realty will donate $2 to NAMI (up to a total of $3,000)! CLICK HERE TO ENTER

Live Music & Balloon Artist

Join us July 30, from 12 p.m. to 3 p.m. near TJ Maxx for live music & a balloon artist as we kick off our Be Cool. Be Kind. Initiative! Plus a Ben & Jerry’s ice cream tent from 12 p.m. to 5. p.m. with 15% of proceeds going to NAMI.

Through the end of August, take selfies in front of our NEW backdrop, join us in spreading kindness, and follow our Facebook page to discover how you can enter for a chance to win a $100 Target gift card and support mental health advocacy with NAMI.


What started as a small group of families gathered around a kitchen table in 1979 has blossomed into the nation's leading voice on mental health. Today, NAMI is an alliance of more than 600 local Affiliates and 48 State Organizations who work in communities to raise awareness and provide support and education that was not previously available to those in need. NAMI is a 501(c)(3) charitable organization whose vision is to provide advocacy, education, support and public awareness so that all individuals and families affected by mental illness can build better lives.

Spread some cheer today. An act of kindness, no matter how small, can go a long way.

Mental Health Matters. NAMI is here to help.

Call the NAMI HELPLINE 800-950-NAMI or in a crisis text “NAMI” to 741741